Print Media Mech Specs
Media

Ads may be submitted on CD-R, CD-RW, DVD-R or DVD-RW. Submitted media must be clearly labeled with issue date, advertiser name, contact name and telephone number. Ads may be submitted electronically via FTP. For instructions, please contact our Production Dept. at 212-683-5700, ext. 359.


Format
  • Hi-res PDF files (made ONLY through Acrobat Distiller) PDF files must be made compatible with Acrobat 4.0 (PDF Version 1.3), no higher.
  • Native Quark files version 7.5 or lower.
  • Adobe Illustrator EPS files CS4.

Hi-res PDF distilled files must have
  • All fonts embedded.
  • The color mode (i.e. CMYK or Grayscale). Never RGB or LAB or embedded color profiles.
  • All spot colors must be converted to CMYK unless running 2-color ads.
  • OPI must never be included in the file.
  • Resolution: 300 DPI for all submitted images and files.
  • All images and files have a max density of 240%.

Native Quark files must have
  • All supporting fonts.
  • All illustrations and scans. The color mode (i.e. CMYK or Grayscale). Never RGB or LAB or embedded color profiles.
  • All spot colors must be converted to CMYK unless running 2-color ads.
  • Resolution: 300 DPI for all submitted images and files.
  • All images and files have a max density of 240%.

Adobe Illustrator files must have
  • Illustrator files should have all fonts converted to outline.
  • The color mode (i.e. CMYK or Grayscale). Never RGB or LAB or embedded color profiles.
  • All spot colors must be converted to CMYK unless running 2-color ads.
  • Resolution: 300 DPI for all submitted images and files.
  • All images and files have a max density of 240%.

A proof should accompany each submitted ad and should be labeled with the publication, issue date and advertiser name.


Size and Dimensions

Newpaper Display Advertising

Full Page
Size: 10 1/8" x 1234"
Full Page
Junior Page
Size: 712" x 912
Junior Page
Half Page Vertical
Size: 714" x 314"
Half Page Horizontal
Size: 10 1/8" x 614"
Half Page
Quater Page
Size: 5"(w) x 614"(h)
Quater Page
Eighth Page Vertical
Size: 2 3/8" x 614"
Eighth Page Horizontal
Size: 5" x 3"
Eighth Page

Expo Program Guide Display Adv

Full Page
Live Area: 5" x 712"
Trim Size: 512" x 812"
No Bleed
Full Page Half Page Horizontal
Live Area: 5" x 334"
No Bleed
Half Page

Payment and Contracts

A finance charge of 1.5% per month will be billed to all accounts over 30 days. Cancellations will not be accepted after the 20th of the month preceding publication. Cancellation contracts will be pro-rated for discounts due.


Agency Commissions

A 15% commission will be allowed for ads submitted and paid for by a recognized agency. The South Florida Cooperator will not pay commissions directly to agencies.